TypeCompass — Jungian Typology × Condition Pulse

Turn “conflict because we differ” into “strength because we differ.” The management OS.

Discover how the world looks through the "window" that is you.

Four types (RED, BROWN, YELLOW, BLUE) give structure to the friction in your organization—from individual assessments to team- and company-wide dashboards.

By combining a 16-Type Assessment based on Jungian typology with a monthly Condition Pulse, we support the creation of strong organizations that leverage each individual's traits.

Estimated time: about 15 minutes (60 questions, 5-point scale)

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About TypeCompass

An Organizational Development Tool That Does Not End at the Assessment

TypeCompass is a talent and organizational development solution that combines a 16-Type Assessment -- which reveals tendencies in perception and judgment across the three axes of Extraversion-Introversion, Sensing-Intuition, and Thinking-Feeling -- with a three-tier Condition Survey that uses both named and anonymous responses.

16-Type Assessment

Discover Your Cognitive Compass

Taken once upon joining, with an annual update recommended thereafter. Through about 60 questions rated on a 5-point scale, it visualizes your tendencies in perceiving the world and making judgments.

Condition Pulse

Just 2 Minutes a Month to Check In

5 questions covering work content, performance, relationships, sleep, and a word for this month. Because responses are named, the right support reaches the right people.

Culture-Adapted Feedback

Delivered in Your Company's Own Language

Even for the same assessment result, feedback is delivered in a tone tailored to each client company's values and culture.

PART 1 | The impact of TypeCompass

Why does this approach resonate so strongly with business owners?

Small and mid-sized companies rarely have an HR department or a dedicated organization-development team. So problems like “the president and the employees don’t click” or “the younger staff and the veterans don’t mesh” are usually treated as personal-relationship issues and left alone. TypeCompass is the first tool to give numbers and words to this “invisible loss.”

86.5×
Return on investment (100-employee model)
838×10K JPY/yr
Business impact of preventing turnover (same model)
4 min/month
Average response burden per employee

The figures above are a “hypothetical simulation” based on a general turnover-cost model that assumes the turnover rate improves from 10% to 8%. They are not verified results specific to TypeCompass and do not guarantee any outcome (see the materials on the adoption-impact simulation for details).

Three management challenges, answered by one system

① Employees keep leaving
Detect early, through a monthly 5-question Condition Pulse, turnover caused by a mismatch between a person’s cognitive type and the way they are asked to work.
② Managers aren’t developing
When managers don’t know how to engage each subordinate according to their type, their guidance ends up one-size-fits-all. The Type-Based Communication Guide supports them.
③ Talent isn’t fully used
Instead of “who is excellent,” make visible “who is strong at what,” and use it as a basis for decisions on placement, hiring, and evaluation.

The 4 Groups

A Common Language as a Gateway to the 16 Types

While the classification is based on Jungian cognitive functions, the group names and theme colors are TypeCompass's own framework created for education and dialogue. Start by exploring which of the 4 directions feels closest to you.

The shared language beneath it all: “4 Groups”

TypeCompass condenses the 16 types into 4 groups that are easy to use in daily work. Instead of “that person is stubborn,” you can say “this is where BROWN’s quality check is needed”—and that alone turns personal criticism into a division of roles.

🔴 Genba Drive

Field Drive

A group of types built around Extraverted Sensing

A psychological orientation that starts from “what is actually happening right in front of me now” and responds immediately

Values the present, the field, and rapid response. Acts fast and handles change well. Less comfortable with standardization and long-term design.

  • EST
  • ESF
  • ITS
  • IFS
🟤 Kenjitsu Process

Steady Process

A group of types built around Introverted Sensing

A psychological orientation of maintaining and running things reliably, based on accumulated experience and what has proven dependable

Values experience, procedure, and reproducibility. Strong in quality and risk management. Somewhat cautious about new challenges.

  • ETS
  • EFS
  • IST
  • ISF
🟡 Ikusei Partner

Growth Partner

A group of types that combine intuition and feeling

A psychological orientation of finding the meaning and value in events and relationships and nurturing people’s growth and potential

Values people, meaning, and potential. Strong in understanding customers and building relationships. Less comfortable with rigorous verification.

  • ENF
  • EFN
  • IFN
  • INF
🔵 Senryaku Design

Strategic Design

A group of types that combine intuition and thinking

A psychological orientation of finding the structures and principles behind a situation and turning them into strategy

Values structure, logic, and systems. Strong in strategic design. Less comfortable with firsthand information from the field and with emotions.

  • ETN
  • ENT
  • INT
  • ITN

Detailed explanations of each group and type can be freely viewed anytime after logging in. However, specific assessment results of other members are not shown.

A 4×4 = 16-cell Friction Map—and it has a “direction”

Even for the same “RED × BLUE,” the bridge needed for RED→BLUE differs from BLUE→RED. This asymmetry is what makes it so practical to use.

Differentiation that matters in the era of generative AI

Most competitors have no guidelines for using AI. For each of the 4 groups, TypeCompass shows “how to use AI to leverage your strengths and where to be careful,” and even adjusts the feedback wording to fit each company’s culture. It lifts AI adoption from “tool training” to “work design and organizational change”—value found nowhere else.

TypeCompass is currently a product in development toward its initial release. The effects and figures on this page are hypothetical, based on generally available knowledge and estimation models, and do not guarantee actual results. The 10 cases that follow are also hypothetical model cases intended to deepen understanding.

PART 2 | 10 case studies

10 kinds of friction, 10 kinds of resolution.
Read TypeCompass, the management OS, through stories.

Even with the same “friction between 4 groups,” what happens on the ground is completely different. Here we introduce 10 hypothetical model cases in different forms—stories, dialogue, memoirs, manga, and more. They are designed so that even executives who dislike numbers and managers who are too busy on the front line can feel, “this might apply to my company too.”

The 10 cases below are model cases (hypothetical scenarios based on fictional settings), composed using TypeCompass’s theoretical framework (4 groups and the 16-cell Friction Map). They do not depict real companies or people, and they do not guarantee actual results from adoption. Results after adoption vary depending on each company’s circumstances.

Format | Story Manufacturing · 28 employees 🔴 RED → 🟤 BROWN

CASE 01 The president changed his instructions again.

TypeCompass features: Type-Based Communication Guide / 1-on-1 Support

The president came back from a sales call, swung open the factory door, and said, “Let’s change the spec on this part. It won’t sell in today’s market.” The plant manager answered without stopping his work. “You’re changing it again? The same thing happened last month.”

In the president’s mind were the faces of the clients he had just met, a competitor’s new product, and the feel of a market he had only just heard about that day. “There’s no point unless we change it now.” In the plant manager’s mind were the defect that had come from a spec change three years earlier, the time it would take to inform the workers, and the weight of quality assurance.

Neither of them had said anything wrong. Yet every time, the conversation stalled at the same place. The president had come to think, “He opposes everything I say,” and the plant manager had come to feel, “I’m being jerked around by the president’s whims.”

Insight

The plant manager opened TypeCompass’s communication guide for managers and paused on one page. “Field Drive (RED) gives top priority to responding immediately to the reality of this very moment”—written side by side were the reasons behind the president’s judgment and a portrait of himself, the person who had found the president difficult.

Change

In their next 1-on-1, for the first time the plant manager began not with “We can’t,” but with this: “Could we split the changes into the parts you can change right away and the parts I’d like just 24 hours to check?” The president looked a little surprised. “That works. In fact, it’s faster,” he replied.

Change requests were sorted into three types: “immediate change,” “confirm within 24 hours,” and “management decision.” The president’s speed was not lost, and neither was the plant manager’s role in quality assurance. Six months later, the president said, “He wasn’t opposing me. He was protecting quality.”

The real nature of the friction:A difference in priorities—“speed of decision-making” versus “reproducibility and quality assurance”—both of which the company needs. The conflict was not eliminated; it was converted into a work process in which both can coexist.
Format | Script (dialogue) Professional services firm · 12 employees 🟤 BROWN × 🟡 YELLOW

CASE 02 A generational gap over AI.

TypeCompass feature: Type-Based AI Usage Guidelines

Act 1: Conflict

Junior staff member (YELLOW-leaning)
“With generative AI, I can produce a draft of a document right away. Could you let me try it?”
Veteran staff member (BROWN-leaning)
“What if it produces something wrong? We’ve had no problems for years with the way we do it now.”
Junior staff member
“But if we keep going like this, our workload will only keep growing.”
Veteran staff member
“It’s always the inexperienced ones who say such risky things.”

Act 2: Translation

The office head shows both of them TypeCompass’s AI usage guidelines. This is what they say: “Steady Process (BROWN) has strong trust in established procedures and tends to be cautious about new tools. Growth Partner (YELLOW) values possibility so much that the perspective of verification tends to be missed.”

Office head
“It’s not about whether to use AI or not. Let’s think about whether we can use AI to make ‘the way we’ve built up our checks’ easier to reproduce.”
Veteran staff member
“…In that case, how about this: for now, only routine-text drafts, and I’ll review every single one myself?”
Junior staff member
“Yes, please. I’ll only use the output after it has passed your review.”

Act 3: Taking root

Three months later, the veteran staff member was no longer an opponent of adopting AI but had taken on the role of a quality tester who verifies AI’s output. The junior staff member says that, thanks to her observations, they were saved from AI’s mistakes again and again.

The real nature of the friction:The difference between “track record and certainty” and “possibility and meaning.” Translating a new proposal not as “a denial of precedent” but as “the next stage of what has been built up” became the bridge.
Format | Executive’s memoir Design & web production · 12 employees 🟡 YELLOW Lopsided organization

CASE 03 “A company where everyone gets along” was the scariest.

TypeCompass features: Dashboard & 7-Score Analysis / PDCA Support

Our company is always full of laughter. Whenever someone proposes a plan, a chorus of “That’s a great idea” goes up. I took that to be a culture I could be proud of.

But every time I looked at the financial statements, the numbers didn’t add up somewhere. Even when there were projects close to running at a loss, nobody mentioned it. Even with impossible deadlines, nobody said “we can’t.” I had always assumed it was because “we have a lot of hard workers.”

When I saw the type composition in TypeCompass, I sat up straight for the first time. Our company leaned surprisingly heavily toward Growth Partner (YELLOW). One line in the report—that the stronger the relationships and empathy in an organization, the more easily people feel that “opposing = damaging the relationship”—explained all the unease I had felt until then.

The first thing I did was not to change anyone. It was to set a rule that every meeting ends by deciding “who, what, by when,” and to appoint a rotating role of “the person who raises one opposing opinion.” At first everyone was bewildered. Yet after six months, opposing opinions had changed from “an act of denying a colleague” into “a role that makes a plan stronger.”

There was no need to break a kind company. All I needed to do was add one mechanism, within that kindness, for saying the things that are hard to say.

— CEO, design company

The real nature of the friction:“Blind-spot amplification” that occurs when people of the same group gather. I learned that psychological safety is not “a state where no one objects,” but “a state where you can object without your character being denied.”
Format | 10-panel manga Food manufacturing · 48 employees 🔴🟤🟡🔵 A meeting of 4 perspectives

CASE 04 Ending an endless new-product meeting in 4 panels.

TypeCompass features: Type-Based Communication Guide / PDCA Support
Introduction—three hours in, the meeting still isn’t over.
🔴 RED: “The answer is only in the field”
🟤 BROWN: “Quality check comes first”
🟡 YELLOW: “What about the brand’s ‘character’?”
The perspectives stay scattered, and the debate only heats up.
Four valid arguments collide, and nothing moves forward.
First, the “facts”—built on the past three years of data.
🔴🟡 Field execution power × customer voices come together.
🔵 BLUE: “Facts are the foundation, the field executes, meaning sets the direction”
Instead of “who is right,” look for “the perspective we haven’t seen yet.”
The real nature of the friction:A state where all four are right, yet nothing gets decided. The very purpose of the meeting was shifted—from “whose opinion do we adopt?” to “which perspective do we need right now?”
Format | Internal chat log Specialized trading company · 55 employees 🔴 RED × 🟤 BROWN

CASE 05 “The customer is in a hurry” vs. “It normally takes 3 days”

TypeCompass features: Type-Based Communication Guide / Talent Database

Before adoption (internal chat)

Sales – Tanaka (RED-leaning)
The customer says they’d like an answer today. Can you do something about it?
Operations – Sato (BROWN-leaning)
That process normally takes three days. I can’t handle it when I’m told suddenly.
Sales – Tanaka
That’s exactly why we lose sales……
Operations – Sato
And that’s exactly why mistakes increase.
── Read, and the conversation stopped ──

Exchange after adopting TypeCompass

Sales – Tanaka
[Urgent request] Customer: ◯◯ Co. / Reason for urgency: a competitor plans to present the same day / Sales scale: approx. 2 million yen / Requested deadline: today, 18:00
── Entered according to the work format ──
Operations – Sato
Understood. If it’s by 6 p.m. today, we can handle it if we narrow the check items down to two. Please send just these two first: ① quantity, ② delivery address.
Sales – Tanaka
Thank you! That’s a big help.
── Completed: 17:40 ──
The real nature of the friction:By converting from a yes/no choice of “can do / can’t do” to “under what conditions can we do it,” Tanaka came to see Sato not as “the person who stops the work” but as “the person who creates the conditions to make it happen.”
Format | Before/After data Retail · 14 employees 🔴 RED Lopsided organization

CASE 06 Why no profit remains despite all the hard work.

TypeCompass features: Dashboard & 7-Score Analysis / ES Matrix

The site manager is excellent, responds quickly to customers, and solves any problem right away. Yet the state of “busy, but no profit left” continued. TypeCompass’s type-composition analysis revealed that the whole organization leaned toward Field Drive (RED). The very perspective of looking at structure had dropped out of the company.

Before adoption (monthly average)
Meeting time spent looking at structure and numbers0 min/month
How often profit margin is trackedOnce per quarter
Percentage of employees who feel “busy”92%
Gross margin18.2%
3 months after adoption and operation
Meeting time spent looking at structure and numbers90 min/month
How often profit margin is trackedMonthly
Percentage of employees who feel “busy”81%
Gross margin21.6%

The above are not measured values from a specific company but illustrative data showing an expected improvement trend. Actual figures vary depending on operating conditions and industry.

Only one measure was introduced: a once-a-month “90-minute meeting to look only at structure, not the front line,” where they always ask, “Why were we busy this month?” and “Did that work lead to profit?” Deliberately adding a perspective for looking at structure—without denying the front line’s hard work—was the turning point.

The real nature of the friction:The “sharing of blind spots” that occurs in an organization skewed toward one group. It wasn’t that RED was turned into BLUE; the BLUE perspective was deliberately inserted into a RED organization.
Format | First-person diary Wholesale · 42 employees 🔴 RED × 🔵 BLUE (Maximum-friction zone)

CASE 07 Why do two excellent people always clash?

TypeCompass features: 16-Type Assessment / Management Fit Score
Wednesday, September 2

I clashed with the director of corporate planning again. I ended up saying, “This is a numbers-only discussion by someone who doesn’t know the front line.” He fires back with, “It’s dangerous to make management decisions on rules of thumb alone.” The president gave a wry smile and said, “You’re both right, so why can’t you come together?” Honestly, that’s what I’d like to ask.

Wednesday, September 9

I was shown my TypeCompass assessment result. I’m RED, he’s BLUE. And in the materials, this combination was labeled “Friction: extremely high.” I laughed a little. But at the same time it also said “the greatest growth pair, able to complement each other’s weak areas,” which was unexpected.

Wednesday, September 16

I tried changing the order of the meeting. ① I share firsthand information from the field, ② the director analyzes it as a structure, ③ I propose next week’s experiment, ④ the director decides the verification metrics. Strangely, we didn’t clash. Or rather, there was no need to clash.

Wednesday, October 28

Today the director said to me, “Mr. Tanaka, your feel for the field really is fast.” After working together for seven years, I think it was the first time he had ever said that. It’s not that the clashes are gone. But the clash has changed from “experience versus theory” into a cycle of “gather information → analyze → experiment → verify.”

The real nature of the friction:RED × BLUE, labeled the “maximum friction” pair in the materials, is also the “greatest mutual-growth pair.” We didn’t improve compatibility; we built the ability to clash into the management process.
Format | Interview Q&A Logistics · 65 employees 🔵 BLUE → 🟤 BROWN

CASE 08 The story of a DX lead who was told, “You’re giving us more work again?”

TypeCompass features: Type-Based AI Usage Guidelines / PDCA Support
QHow did people inside the company react when you first started promoting DX?
DX lead“Whenever I said, ‘This task can be automated,’ the field would say, ‘It runs fine as it is,’ and ‘You’re giving us more work again?’ I was talking about improvements, yet somehow it was taken as hostile.”
QWhat triggered the change?
DX lead“Changing the format of our proposals. Before, I began by writing ‘Change the future with a new system.’ Now I write in this order: ‘Which parts of current operations we will improve,’ ‘what we will keep,’ ‘what will become easier,’ and ‘how we will introduce it in stages.’ In particular, I made a point of stating ‘what we will keep’ up front.”
QCan simply writing “what you’ll keep” really change things that much?
DX lead“It changed surprisingly. Once I learned that the stronger the Steady Process (BROWN) tendency of a veteran on the front line, the more the worry that ‘what we’ve built up might be destroyed’ comes first, I reconsidered the way I communicate itself.”
QWhat role does that veteran play now?
DX lead“Not an opponent but a tester who verifies ‘will it really work on the front line?’ Thanks to him calling a ‘hold on,’ there are troubles that were actually prevented. He has become my best ally in lowering the failure rate of DX.”
The real nature of the friction:The perception gap between BLUE, who talk about structure and the future, and BROWN, who value track record and certainty. Translating the reform plan into “the front line’s language” became a translation device that draws the front line in.
Format | Letter Local services · 37 employees 🟤 BROWN × 🔵 BLUE (Business succession)

CASE 09 From the previous generation to the successor.

TypeCompass features: Talent Database / 16-Type Assessment

Dear successor,

The day you said, “A company can’t last on person-dependent management,” honestly, I was angry. It felt as if you had denied everything about how I do things. When I stand on the shop floor, I understand most things. I learned that over many years, with my body. There are many things I can’t explain with logic.

The other day I took an assessment called TypeCompass. The result was Field Drive for me and Strategic Design for you. What was interesting is that it even wrote about each of our “blind spots.” Mine are long-term structure and systemization. Yours are firsthand information from the field and speed of execution. Reading it, I came to think a little better of you.

After that, you began to listen, one thing at a time, to what I look at on the floor and what standards I use to decide. You said you wouldn’t turn it into a manual but leave it as patterns of judgment. Honestly, that made me happy. I finally understood that it wasn’t to deny my way of doing things but to pass it on to the next generation.

I think dividing the company into three was good too. What must absolutely be protected (trust, quality, relationships with customers, philosophy), what to improve (work procedures, sales methods), and what to try anew (AI, web customer acquisition, new markets). My worry that everything might be changed, and your feeling of being stifled that everything is the same as before, must both have eased a little with this.

We’ll probably still clash from time to time. That’s fine. I now believe that for every clash, something remains in the company.

Sincerely, your predecessor

The real nature of the friction:Instead of turning it into a personal conflict of “the person who protects the past” versus “the person who looks to the future,” deciding “what to protect” first made it possible to talk about “what to change.”
Format | Company newsletter article Printing & sales promotion · 24 employees 🟤 BROWN Lopsided organization

CASE 10 “No problems” was the problem.

TypeCompass features: Type Composition Analysis / Culture-Adaptive Feedback
Company newsletter “Connecting”
Issue 47 Feature: The Strength of Staying the Same, the Courage to Change
Retention is high. There are no troubles. Yet somehow, growth had stopped.

Our retention rate is high even by industry standards, and relationships with customers are stable. Over the past few years, however, new-customer growth has stalled and no new services have emerged. Perhaps “having no problems” was in fact the biggest issue—this issue follows the changes after adopting TypeCompass.

The type-composition analysis showed that our company leans strongly toward Steady Process (BROWN). Because past experience and procedures are easily shared, the organization is stable, but it tends to mistake “no conflict = working well,” and discussions about change themselves become less likely to occur.

What began was a monthly “No-Precedent Meeting.” There is just one condition: “bring one proposal that has never been done in the company.” Whether to adopt it is not decided on the spot. As the next step, we set up a mechanism that moves it to a “try it small” experiment with a budget cap, a period, and verification metrics.

One employee says, “At first I didn’t know what to propose. But when I was told ‘it doesn’t have to be adopted,’ I felt at ease.” Six months after adoption, we are gradually able to take in new possibilities while keeping our strengths of continuity, reproducibility, and quality control.

The real nature of the friction:The “lack of change” typical of organizations where the same group gathers. Rather than a sudden major reform, we built in a mechanism to try change while maintaining stability.

The 10 cases at a glance: the friction and the heart of each solution

CASE Issue Main friction Heart of the solution
01The president’s instructions keep changingRED×BROWNSeparated rapid response and quality assurance as work processes
02Resistance to AI adoptionBROWN×YELLOWRedefined the cautious side as the quality-verification role
03Good relationships, but the numbers don’t add upYELLOW-heavyAdded a verification function within safe relationships
04New-business meetings never endAll 4 groupsSplit the meeting by decision stage
05Conflict between sales and back-officeRED×BROWNFormalized the scope for immediate answers and the scope requiring confirmation
06Working hard, yet no profit remainsRED-heavyAdded a structure-thinking meeting to the front line’s strength
07Clashes between excellent executivesRED×BLUEBuilt the clash into the management cycle
08Conflict between the DX lead and the front lineBLUE×BROWNTranslated the reform plan into the front line’s language
09Conflict over business successionBROWN×BLUESeparated what to protect from what to change, first
10Stable but not growingBROWN-heavyA mechanism for trying change while keeping stability

PART 3 | Getting started

The assessment is not the end. Turn understanding into a mechanism of the company.

TypeCompass does not aim to be a personality test or employee training. It aims to convert differences between people—not into conflict, but into a division of roles, translation, and mechanisms—and ultimately into organizational capability.

  1. Adoption phase (months 0–1)

    Carry out the 16-Type Assessment. Initial support (a one-day consulting session) helps with adoption design and in-house explanation.

  2. Visualization phase (months 1–3)

    Based on the Condition Pulse and the Type-Based Communication Guide, hold 1-on-1s starting with the employees who most need follow-up.

  3. Establishment phase (months 3–6)

    Grasp the structure of organizational issues through the Quarterly Survey, and build department-level dashboards into regular meetings.

  4. Improvement and development phase (month 6 onward)

    Verify the effect of measures with PDCA, and expand use to optimal placement, better hiring, and evaluation operations.

Pricing is a fixed annual fee (up to 10 accounts: JPY 36,000/year; 11–50 accounts: JPY 72,000/year; 51–100 accounts: JPY 98,000/year; 101 accounts or more: by quotation / no initial fee, no minimum usage period). The 16 types are not labels for pigeonholing people; they are intended to be used as hypotheses for dialogue.

Before You Begin

A Type Is a "Hypothesis," Not a "Verdict"

  • The 16 types are not labels used to classify or define people, but are treated as a hypothesis for considering how you tend to perceive the world and make judgments.
  • Assessment results are never used as the sole basis for hiring, evaluation, or treatment decisions.
  • Your specific assessment results are shared only with you and authorized personnel.

When You're Ready, Let's Begin the Assessment

Takes about 15 minutes. Your responses are saved automatically at any time, so you can resume from where you left off.

Log In to Start the Assessment
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